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Genuine Communication As Millennial Self Branding



Genuine communication involves the ability to establish a rapport. Close observation of organisation life reveals that it is rare commodity. As a Millennial, you can use this fact to your advantage.

Most communication plans remain at the superficial level - direct speech. Think of your organisations as a marketplace of interactions that have a cost and a benefit. Organisations are in transition from a command and control structure and norms are loosening.  Learning to covertly manipulate and evade these norms is a must for Millennials.  

Download any selection of change management job descriptions and you'll see that most focus on 'communication strategies'; you know it will be missing the wow factor.

Self branding is familiar to Millennials but almost unknown to the rest of us. Learn to make genuine communication part of your self brand

To engage Millennials, businesses are advised to show that you're listening. Use your desire to advantage in your organisation. In practice, it means learning how to  subtly convey  an awareness of the potential costs attached to engaging in a shift of the status quo. As you develop the ability to reduce costs of aligning to change, you will establish your worthiness as a change partner. 
In a change resistant atmosphere, engagement risks the punishment of resisters. Building alliances takes time and discretion.Think of relationship building as discrete offerings that open up negotiations and show that you know how to avoid attracting attention.  
Remember, everyone wants to feel special but for older colleagues, the norms of professionalism remain strong. Observe its implicit impact in the daily 'transactions' that occur in your organisation. See the net effect is has on people's desire to feel special. Use Millennial traits to build relationships that honour real human emotions. Remain focussed on your goal -  to create loyalty and trust.  




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